London's cool crowd congregated at the ultimate birthday party to celebrate Rimmel’s 180th birthday.
We partied with our ambassadors Kate Moss and Georgia May Jagger as well as with the hottest singer in town, Rita Ora.The party got properly started once they all arrived in Rimmel-branded black cabs, looking as glamorous as ever!
The party, which was held at the London Film Museum in Covent Garden, celebrated 180 years of iconic moments in fashion by showcasing 18 key trends throughout the years. Beauty industry experts, journalists and celebrities witnessed a unique fashion show reflecting Rimmel’s unique heritage and cutting edge style.
The highlight of the evening was a surprise live performance by Rita Ora – with whom we're collaborating to launch a much anticipated limited edition make-up collection!
Want to see what we got up to at the party? Watch the highlights video here http://bit.ly/1eZk3Wg